At Wrike, the central tenet of our services revolves around amplifying productivity. Our users' performances in 2023 demonstrably exemplified this, with widespread task completion. Consequently, this spurred the ideation and execution of our strategic Year in Review campaign.
In our pursuit to adequately encapsulate the annual user achievements, we commissioned an array of comprehensive 3D illustrations. These illustrative visuals succinctly portrayed an array of data, including the tally of Wrike users in 2023, the volume of tasks consummated, and noteworthy aspects such as the day with the highest user engagement.
In our pursuit to adequately encapsulate the annual user achievements, we commissioned an array of comprehensive 3D illustrations. These illustrative visuals succinctly portrayed an array of data, including the tally of Wrike users in 2023, the volume of tasks consummated, and noteworthy aspects such as the day with the highest user engagement.
Consistent with our efficacious approach, we orchestrated and disseminated personalized emails to our patron users as the holiday season dawned. These communique were a celebration of significant accomplishments and intriguing facts, such as the usage of emojis in work communications, or the frequency of mentions in work tasks. For our potential user demographic, our distinguished success metrics were prominently showcased.
Our crafted emails seamlessly guided our users to an exclusively designed landing page, brimming with supplementary data. This platform provided a comparative look at individual triumphs vis-a-vis Wrike's larger, universal accomplishments. To enhance the user experience, we extended a personalized award badge to each user. Consideration was also given to ensuring accessibility for all, resulting in localized versions of emails and landing pages.
The extensive efforts marshaled into the campaign resulted in considerable appreciation from our users, evidenced in the form of positive feedback. They relished the opportunity to publicly broadcast their personal achievement pages bedecked with their award badges to their colleagues and friends, thereby placing their annual accomplishments
